Getting information off the Internet is like taking a drink from a fire hydrant
— Mitchell Kapor

find what you are truly looking for

We believe that each person is unique and differers greatly in regards to their interests and what they find important. Our search engine takes into account what you are interested in, and what you find important. We treat this information as important as the keyword being searched.

How it works

In addition to many factors that other search engines take into account (like how many times the word you looked up appears on a site or of it appears in the title or the URL) our search algorithms place special importance on what content you have looked at before.
Say we have two people:

Person A

Person A used to live in China and is very interested and passionate about China and its relationships with its allies and other powerful countries like the US, India and Russia. 

Person B

Person B is super interested and passionate about business and economics.

Say they both search up “Obama”. Person A’s results would be different from Person B’s results. Their results would be influenced by not only what they typed into the search bar, but also their interests (determined by what they have looked at before). So, Person A would likely get more results that have to do with President Obama’s foreign policy platform, specifically in the Asia-Pacific area and Person B would likely get more results based on President Obama’s economic policy platform and other related information.

New innovations

Say we have two people who are both very interested in the conflict between Israel and Palestine:

Person A

Person A is Pro-Israel and does not support a two-state solution.

Person B

Person B is Pro-Palestine and does support a two-state solution.

Say they both search up “Solution to Gaza Strip Conflicts”. Person A’s results would still slightly be different from Person B’s results, however, our search algorithms know that the two users are interested in Middle East politics and Israeli-Palestinian conflict was a sub topic of that. Therefore, it knows to show the users websites and articles that agree and disagree with what they already believe in.
 

 
This data can also tell us what a user supports and doesn’t support. Our software is able to determine what a user supports and doesn’t support and display and word advertisements to be more appealing to the user according to their beliefs and interests.
 

 
We've been exploring other applications for this technology. For example, it could be used in schools in areas such as independent research projects to find content within a subject of study that appeals to the student in order to keep students more interested in their academics. Furthermore, this technology could be used in virtual assistants just like the ones on your phone, in order for them to be truly 'personal' and provide information specific to each person’s interests.